How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA?
Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company!
What’s in it for you:
1. What framework Ira used to establish himself as an industry thought leader on LinkedIn
2. How to expand your network and reach on LinkedIn outside of your company contacts
3. How building thought leadership helps you attract talent
4. How to enable your employees to establish thought leadership
5. What tools can help you bring high quality to your LinkedIn content
Ira is Director of Product Marketing Automation at Phoenix Contact USA. He has 15 years of experience as a sales and marketing team leader, brand developer, marketing strategist and IIoT thought leader. Ira is a co-founder of the "Industry 4.0 Club", which hosts talks on wide-ranging Industry 4.0 topics.
Find Ira on LinkedIn: www.linkedin.com/in/irasharpjr
Ira's club "Industry 4.0 Club“: https://www.industry40club.com/
Ira's LinkedIn analytics tool for content creators: https://www.shieldapp.ai/
Ira's business book recommendations:
Never Split the Difference: Negotiating As If Your Life Depended On It – Chris Voss https://amzn.to/3MgORq1
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life – Mark Manson https://amzn.to/3OqEIcr
Ira's favorite business leader: Gary Vaynerchuk https://www.linkedin.com/in/garyvaynerchuk/
About Phoenix Contact USA:
Phoenix Contact is a global market leader based in Germany. They produce future-oriented components, systems, and solutions for electrical controls, networking, and automation. They have a worldwide network reaching across more than 100 countries, and maintain close relationships with their customers, which is essential for their shared success.
Industry: Energy, Infrastructure, Process, Factory Automation
Company size: 20,300
Headquarters: Harrisburg, PA, United States
About the host Sammy:
Sammy is a former management consultant and now helps SAAS companies drive active sourcing, social marketing & sales via LinkedIn.
Get in touch with Sammy: firstname.lastname@example.org
Episode is sponsored by Sammy’s company SAWOO:
Goals of SAWOO
1. Establish thought leadership
2. Build sustainable relationships with decision makers within the target group
3. Attract leads and increase sales
Follow SAWOO on LinkedIn: https://www.linkedin.com/company/sawoo/
Visit www.sawoo.io for more information