Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport

June 28, 2021 Sammy Gebele / Tim Willey Season 1 Episode 25
Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport
Show Notes

In today's episode with Tim Willey, Senior Vice President Commercial Strategy and Operations at ForgeRock you will learn
1. What ForgeRock is doing and Tim’s tasks as SVP Commercial Strategy and Operations
2. How customer centricity and a horizontal skillset drive marketing and sales success of a B2B SaaS business
3. How to handle existing churn and measures to prevent it in the first place
4. Tim’s approach to building a highly efficient cross-functional Marketing, Sales and Customer Success team
5. How internal benchmarking and competition can act as valuable employee motivators

About Tim
Tim is a creative thinker and global executive with a proven track record in building and leading teams in marketing and sales, finance, IT and operations. He has over 10 years of experience in the cybersecurity industry and is well versed in cloud-based SaaS/PaaS offerings and transitioning to as-a-service business models. Tim has gained a unique cross-functional perspective by serving in various VP and leadership roles, such as at Symantec and Deloitte. He also serves as a consultant to various startups and non-profits. In his spare time, Tim enjoys running and reading about a variety of topics to never stop learning.

About ForgeRock
ForgeRock®, the leader in digital identity, delivers comprehensive identity and access management solutions for consumers, employees and things to simply and securely access the connected world. With ForgeRock, more than a thousand global customer organizations orchestrate, manage and secure the complete lifecycle of identities, from dynamic access controls, governance, APIs and the storage of authoritative data - consumable in any cloud or hybrid environment. Founded in 2010, the company is headquartered in San Francisco, California, with offices across the globe.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes Tim
Find Tim on LinkedIn, Twitter or reach out via
Tim’s Company ForgeRock
Tim on "10 Rules for Defining Churn with ForgeRock and Solarwinds | SaaStr Software Community"
Tim’s book recommendation Hidden Life of Trees by Peter Wohlleben
Tim’s favorite Business book: No Rules Rules by Reed Hastings and Erin Meyer
Tim's favorite business leader: Elon Musk and Nick Mehta