GROW B2B FASTER

Ep 28 - Ludwig von Busse - How Simplifa has restructured its sales process to increase customer retention and happiness

July 12, 2021 Sammy Gebele / Ludwig von Busse Season 1 Episode 28
GROW B2B FASTER
Ep 28 - Ludwig von Busse - How Simplifa has restructured its sales process to increase customer retention and happiness
Show Notes

In today's episode with Ludwig von Busse, Co-Founder and CEO of Simplifa you will learn
1. How Simplifa successfully wins clients by creating pain point diagnoses and providing suitable solutions
2. Why the pandemic prompted Simplifa to restructure its sales organization and key lessons learned
3. Andrea’s perspective on the importance of aligning goals with your customer and being a trustful, honest thought leader

About Ludwig
Ludwig stands out with his solution-oriented, digital mindset and his determination to help in a sustainable and effective way. After graduating in 2007 with a degree in Business Administration, Master of Science (MSc) and with the Diplome de Grande Ecole at ESCP Europe, he worked in various positions at OTIS, eventually becoming Sales and Marketing Manager "Modernization" of OTIS Germany in Berlin. In 2013, he co-founded Simplifa and today acts as shareholder and CEO responsible for sales, business development and marketing. Besides, Ludwig is a music and wine lover, Italy fan, as well as a passionate dad and chef.

About Simplifa
Simplifa was founded in 2013 by industry expert Ludwig von Busse and his founding partner Hubertus von Schierstaedt, who was previously a shareholder at GSI Unternehmensgruppe. The Simplifa GmbH aims to increase the transparency and predictability of elevator operations for all parties and to manage these processes even faster and more reliably for their customers. Simplifa is committed to further advance the deployment of state-of-the-art technologies and create interfaces to software systems of Simplifa's customers. Although the company is still young, it combines over 45 years of elevator expertise and works hard every day to achieve its goals in Berlin's City-West.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes Ludwig
Find Ludwig on LinkedIn or xing
Reach out to Ludwig via +49 1635828773 or Ludwig.vonbusse@simplifa.de
Ludwig’s Company Simplifa
Ludwig’s favorite business book: Joy Inc. by Richard Sheridan and Managing Complex Sales by Jeff Thull