Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile

July 19, 2021 Sammy Gebele / Morten Wolff Season 1 Episode 29
Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile
Show Notes

In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn
1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points
2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook
3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfully

About Morten
Morten is an ambitious specialist in sales development and management in innovative and fast-growing companies. Over the last 10 years, he has gained experience selling enterprise software, SaaS solutions, gravel and paper in various markets and built sales teams - first in positions at Bertelsmann, Microsoft and then independently. Morten's consultancy UNFCK SALES works closely with major companies such as Salesforce and several startups that are rapidly gaining market share. In his private life, he enjoys spending time with his family, travelling and experimenting with different diets.

About UNFCK SALES l Sales Consulting 4.0
Those trying to solve sales challenges with old-fashioned tips and tricks quickly reach their limits. That's why owner Morten Wolff is on a mission to unfck sales - because it's time to rethink sales consulting. Thereby, he supports his clients to seriously and systematically deal with their company and target group in order to sustainably increase their revenue. UNFCK SALES demonstrates that sales can be set up with heart and brain in such a way that both the salesperson and the customer enjoy it.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes Morten
Find Morten on LinkedIn
Morten’s Company UNFCK SALES
Morten’s favorite business book: The subtle art of not giving a f*ck by Mark Manson
Morten’s favorite business leader: Gary Vee, Chairman of VaynerX and the CEO of VaynerMedia and Satya Nadella, CEO of Microsoft