In today's episode with Vlad Blagojević, Co-founder of FullFunnel.io you will learn
1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing
2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry
3. The superpower of personalized gifts for generating high response rates, hot leads and binary feedback
Vlad is a highly experienced sales and marketing executive who has been selling and marketing B2B technologies and services since 2006. Having a background in software engineering, Vlad started his career in respective roles at Sony and Dell EMC. As of 2006, he turned to sales consulting with a focus on the tech industry at Sirris, among others. Today, besides his role as B2B marketing consultant at FullFunnel, he is an ambassador for the think tank RevGenius. Vlad's commitment to sharing his expertise is reflected in his work as author of the 6-week ABM playbook and his past entrepreneurial activities as founder of Growth Hacking Belgium and Lean Start-up Circle Brussels. In his free time, he enjoys spending time with family and friends, swimming, cycling and playing drums.
Based on the principle of "fewer leads, more value," FullFunnel helps B2B technology and services companies with long and complex sales cycles generate demand and unlock business opportunities with the help of FullFunnel Account-based Marketing. With more than 30 years of experience and knowledge, the team develops customized go-to-market strategies and inbound lead generation campaigns for their mid-sized and large clients. Moreover, they offer comprehensive B2B marketing training and a Slack community for B2B marketers who are interested in driving sales and moving the needle. The company was founded in 2020 by Andrei Zinkevich and Vladimir Blagojevic.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.
Find Vlad on LinkedIn
Vlad’s company FullFunnel.io
FullFunnel.io’s list of questions for efficiently defining your ICP
Vlad’s favorite business books: Influence: The Psychology of Persuasion by Robert Cialdini, To Sell is Human by Daniel Pink, The Business of Expertise by David Baker and Deep Work by Cal Newport
Vlad’s favorite business leader: Josh Braun, Founder of Josh Braun Sales Training, Gaetano DiNardi Head of Gro