GROW B2B FASTER

Ep 43 - Jim McAvoy - How Cold Calling B2B Leads Can Be Better Than Going to the Dentist ;)

November 20, 2021 Sammy Gebele / Jim McAvoy Season 1 Episode 43
GROW B2B FASTER
Ep 43 - Jim McAvoy - How Cold Calling B2B Leads Can Be Better Than Going to the Dentist ;)
Show Notes

In today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd, you will learn:

1. How to generate warm, semi-warm and cold leads through effective outreach strategies
2. Why you should frame cold calling as a game and leverage your competitive spirit
3. The most effective benchmarks and KPIs to track your outreach performance
4. A step-by-step guide to formulating a compelling value proposition and mastering engaging cold-call dialogues
5. The tools and tactics that will help you gain an edge in starting cold calls

About Jim
Jim is an enthusiastic and highly experienced sales professional, striving to find qualified leads for client sales and to support the entrepreneurial world. He has more than 30 years of experience in marketing and sales in diverse areas. Previously, Jim worked for companies such as The Forum Corporation and Communispace Corporation, before founding  his own sales firm in 2004, where today he serves as president. Besides, he is guest lecturer at Chicago Booth and Kellogg Business School for the Entrepreneurial Selling course and author of #LEADS to SALES, focusing on how to reliably qualify leads. In his spare time, Jim is an active member of his local community, enjoys sports and spending time with his wife and three children.

About JWMcAvoy & Company Ltd
Founded in 2004, JWMcAvoy & Company Ltd. focuses exclusively on boosting sales by identifying qualified leads for their clients. Since 1987, founder Jim McAvoy has steadily refined the most effective process for successfully developing qualified leads, quickly converting into revenues. Leveraging this process, JWMcAvoy & Company Ltd. today offers a wide range of lead generation services, such as retainer relationship management and on-site team training designed to improve the efficiency and effectiveness of the front-end portion of the sales function within an organization.

About the host Sammy
Sammy is Managing Partner and founder of SAWOOSAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes
Find Jim on LinkedIn
(https://www.linkedin.com/in/jim-mcavoy-290b524/)

Reach out to Jim via jim@mcavoyleads.com or 610-374-2443

Jim’s company JWMcAvoy & Company Ltd.
(http://www.mcavoyleads.com/)

Jim’s book #LEADS to SALES
(https://www.amazon.com/LEADS-SALES-tweet-Book01-Qualified-ebook/dp/B005KLSP7O)

Jim’s favorite business book: The Richest Man in Babylon by George S. Clason

Jim’s favorite business leader: Warren Buffet